Tuesday, May 21, 2013

Science communication

Just a note I found interesting from Dan Kahan of Yale. The links are to the Cultural Cognition Project, which we have used in class for several years now:
...the same research that supports the conclusion that “fact bombardment” doesn’t work is filled with findings of alternatives that work better in promoting constructive open-minded engagement with scientific information. By adroitly combining valid information with culturally affirming meanings, these communications succeed in getting people to reflectively assess evidence that they might otherwise dismiss out of hand (btw, if your goal is not simply to get people to open-mindedly consider evidence using their own powers of reason — if you just want to make them believe something, who cares how– you are not a science communicator; you are a propagandist).

No comments:

Post a Comment

I'm sorry to have to say that the number of spam comment postings has required that we turn off anonymous comment posting. There's been a massive boom in what seems like computer-automated spam comments with links to web pages that advertise cheap, nasty, bad-for-you products, mostly cigarettes.

From now on, you'll have to be a registered user to comment on this blog.

If you had something you wanted to say, but really didn't want your name attached to it for some good reason, you should email Mick at mwomersley@unity.edu

I'll protect your confidentiality and post your comment for you.